Characteristics and Buying Behaviors of Automotive Maintenance DIYers
Understanding the DIY Auto Maintenance Enthusiast:
Insights from a 2024 Survey
The DIY auto maintenance community is a diverse and passionate group, dedicated to working on their vehicles for various reasons, including saving money and enjoying the satisfaction of problem-solving. A recent 2024 survey by the Auto Care Association and Hanover Research offers an in-depth look into the behaviors, motivations, and preferences of these DIY enthusiasts.
Key Motivations Behind DIY Auto Maintenance
The survey identified several key motivations for DIYers, with the top three being:
- Saving Money (72%): Many DIYers take on auto maintenance tasks to reduce costs associated with professional services.
- Self-Reliance and Independence (48%): The ability to handle vehicle issues personally provides a sense of independence.
- Convenience and Flexibility (42%): DIY projects offer the flexibility to work on vehicles at their convenience.
Other notable reasons include the satisfaction of solving problems (24%), the enjoyment of a hobby (22%), and access to the necessary tools and equipment (19%).
Demographics of DIY Auto Enthusiasts
The survey also revealed intriguing demographic trends among DIYers. They are more likely than their do-it-for-me (DIFM) counterparts to fall within certain income brackets, specifically $60,000 to $79,999 and $100,000 to $149,999 annually. They tend to be younger, with 50% of DIYers aged 18-44, compared to 38% of DIFM consumers. Additionally, DIYers are more frequently self-employed, stay-at-home parents, or employed full-time.
Common DIY Auto Maintenance Projects
DIYers engage in a wide range of maintenance activities, from simple tasks to more complex projects. The most common include:
- Oil, Transmission Fluid, and Brake Fluid Changes (42%)
- Tire Rotation (43%)
- Replacing Wiper Blades and Fluid (42%)
- General Maintenance and Tune-Ups (41%)
More advanced projects include working on air and fuel filters (36%), replacing lights (28%), and handling brake pads and rotors (23%).
Reliable Sources of Information for DIYers
When it comes to gathering information, DIYers primarily turn to YouTube, with 81% more likely to use this platform for repair and maintenance tutorials. Other trusted sources include:
- YouTube
- Online Searches
- Owner’s Manuals
- Visits to Auto Parts Shops
- Recommendations from Family and Friends
Perceived Reliability of Information Sources
DIYers place significant trust in certain information sources. Visiting an auto repair shop tops the list, with 90% considering it “somewhat reliable” or “extremely reliable.” This is closely followed by visits to auto parts stores (89%) and consulting the owner’s manual (89%).
DIY Auto Repair Trends by Vehicle Make
The survey also highlighted trends in vehicle brands worked on by DIYers. American makes like Ford and Chevy are the top choices, followed by Asian brands like Toyota, Honda, and Nissan. Notably, DIYers are more likely to work on Volkswagens and Chryslers compared to DIFM consumers.
Conclusion
Understanding the motivations and behaviors of DIY auto enthusiasts provides valuable insights for businesses and service providers in the automotive industry. By recognizing the specific needs and preferences of this group, companies can better tailor their products and services to meet the demands of the ever-growing DIY community.
Fire Prevention Thursday, October 17, 2024 (1:00 PM Central) 30 minutes | Complimentary | Advance registration required A fire can spark up in seconds, and it could happen to you, potentially leaving your business damaged or destroyed. This presentation focuses on steps your business can take to help prevent fires, along with identifying various causes and hazards that may not be on your radar to help you and your business stay safe.
BETHESDA, Md. – September 4, 2024 – The Auto Care Association is proud to announce a significant milestone in the ongoing fight for consumers' Right to Repair. Industry advocates and concerned citizens have now sent over 114,000 letters to Congress, demanding the protection of their right to choose where and how they repair their vehicles. This landmark achievement is a testament to the widespread support for fair competition and consumer choice in the automotive repair industry. A fight for free and fair access The Right to Repair movement is crucial to ensuring that vehicle owners and independent repair shops have access to the necessary tools, data and parts to maintain and repair vehicles, without being locked into costly manufacturer-restricted options. This milestone highlights the power of grassroots advocacy and the collective voice of consumers and industry professionals united in their call for fair legislation. "As we reach this incredible milestone, it’s clear that the issue of Right to Repair resonates deeply with Americans across the country," said Bill Hanvey, president and CEO, Auto Care Association. "This is not just about fixing cars; it's about protecting consumer rights, preserving competition, and ensuring that the auto care industry remains a vibrant, competitive marketplace." Over the past year, the campaign has gained significant traction, with participation from all 50 states. Notably, some of the strongest engagements have come from states such as California, Washington, Texas, New York and Florida, where consumers have voiced their concerns over rising repair costs and limited choices. The volume of letters demonstrates the strength of public sentiment on this issue. Americans want repair freedom A 2024 survey[1] conducted by the Auto Care Association found that 79% of vehicle owners believe they should have the right to choose where their vehicle is repaired, and 82% expressed concern over manufacturers restricting access to repair information. Driving home the need for repair, 84% of shops rank right to repair as their top issue, with 63% currently experiencing issues with accessing repair data. “These numbers highlight the urgent need for Congress to act,” added Hanvey. “The current situation creates a lopsided market where large manufacturers hold all the power, and consumers and independent shops are left at a disadvantage. Ensuring Right to Repair is not just good for consumers—it's vital for the health of our economy.” With over 114,000 letters sent, the message to Congress is clear: consumers and independent businesses alike are calling for laws that ensure equal access to repair information and parts, safeguarding their ability to make informed choices about their vehicles. This milestone comes at a critical time, as Congress continues to consider key legislation like the “REPAIR Act” (H.R. 906) that could shape the future of vehicle repair rights. The Auto Care Association remains committed to advocating for policies that protect the rights of consumers and promote a healthy, competitive industry. "The support we've seen from both industry professionals and everyday consumers is nothing short of inspiring," Hanvey emphasized. "It’s proof that when we work together, we can make a real difference. But the fight is not over. We will continue to push forward until the Right to Repair is fully secured for all Americans." Keep up the momentum The Auto Care Association encourages anyone who hasn't yet participated in this campaign to join the fight by contacting their congressional representatives and adding their voice to this growing movement.
The Ongoing Right to Repair Battle: Understanding the Biden Administration’s Stance The Biden administration recently made headlines by advising car manufacturers not to comply with a Massachusetts law that supports consumers’ right to repair their vehicles. This move has sparked significant debate, particularly because the administration had previously expressed support for right to repair initiatives. A Closer Look at the Right to Repair Law In 2020, Massachusetts voters overwhelmingly passed a law that requires car manufacturers to make diagnostic data accessible wirelessly to consumers and independent auto repair shops. This law was an update to a 2013 regulation that initially focused on providing access to diagnostic tools through physical ports in vehicles. As technology advanced and vehicles became more digitized, the 2020 law aimed to ensure that independent shops and consumers had the same access to wireless diagnostic tools as the manufacturers’ dealerships. However, the National Highway Traffic Safety Administration (NHTSA) recently issued a letter to car manufacturers advising them not to comply with this law, citing concerns over vehicle cybersecurity. The letter stated that the Massachusetts law conflicts with federal safety regulations, leading to a preemption issue that could compromise vehicle safety. The Administration’s Concerns The NHTSA’s main argument against the Massachusetts law revolves around potential cybersecurity risks. They contend that allowing widespread access to wireless diagnostic tools could open the door to hacking, which could endanger public safety. The administration’s stance is that while consumer choice in repair options is important, it should not come at the cost of vehicle safety. This position has disappointed many consumer rights advocates and independent repair shops, who argue that the law is crucial for ensuring that consumers can repair their vehicles without being forced to rely solely on manufacturer-authorized dealers. These groups also point out that there is no concrete evidence to suggest that independent repair shops pose a greater cybersecurity risk than authorized dealers. The Broader Impact This development is just the latest chapter in the ongoing battle over the right to repair. For years, automotive manufacturers have pushed back against legislation that would require them to share diagnostic tools and information, arguing that it compromises safety and intellectual property. On the other hand, consumer advocates argue that without such laws, consumers are left with fewer choices and higher costs for vehicle repairs. The debate is far from over. As technology continues to evolve, so too will the discussions surrounding the balance between consumer rights, safety, and manufacturer control. For now, the Biden administration’s recent guidance to car manufacturers has added another layer of complexity to an already contentious issue. What This Means for Consumers For consumers, the NHTSA’s stance could mean fewer options for affordable vehicle repairs in the short term. However, it also highlights the importance of staying informed and engaged on issues that directly impact consumer rights. As this legal and regulatory battle continues, the ultimate outcome could have far-reaching implications for car owners and the auto repair industry nationwide.
AAAS Conference & Vendor Fair September 26 - September 29, 2024 Gulf Shores, AL
Understanding the DIY Auto Maintenance Enthusiast: Insights from a 2024 Survey The DIY auto maintenance community is a diverse and passionate group, dedicated to working on their vehicles for various reasons, including saving money and enjoying the satisfaction of problem-solving. A recent 2024 survey by the Auto Care Association and Hanover Research offers an in-depth look into the behaviors, motivations, and preferences of these DIY enthusiasts. Key Motivations Behind DIY Auto Maintenance The survey identified several key motivations for DIYers, with the top three being: Saving Money (72%): Many DIYers take on auto maintenance tasks to reduce costs associated with professional services. Self-Reliance and Independence (48%): The ability to handle vehicle issues personally provides a sense of independence. Convenience and Flexibility (42%): DIY projects offer the flexibility to work on vehicles at their convenience. Other notable reasons include the satisfaction of solving problems (24%), the enjoyment of a hobby (22%), and access to the necessary tools and equipment (19%). Demographics of DIY Auto Enthusiasts The survey also revealed intriguing demographic trends among DIYers. They are more likely than their do-it-for-me (DIFM) counterparts to fall within certain income brackets, specifically $60,000 to $79,999 and $100,000 to $149,999 annually. They tend to be younger, with 50% of DIYers aged 18-44, compared to 38% of DIFM consumers. Additionally, DIYers are more frequently self-employed, stay-at-home parents, or employed full-time. Common DIY Auto Maintenance Projects DIYers engage in a wide range of maintenance activities, from simple tasks to more complex projects. The most common include: Oil, Transmission Fluid, and Brake Fluid Changes (42%) Tire Rotation (43%) Replacing Wiper Blades and Fluid (42%) General Maintenance and Tune-Ups (41%) More advanced projects include working on air and fuel filters (36%), replacing lights (28%), and handling brake pads and rotors (23%). Reliable Sources of Information for DIYers When it comes to gathering information, DIYers primarily turn to YouTube, with 81% more likely to use this platform for repair and maintenance tutorials. Other trusted sources include: YouTube Online Searches Owner’s Manuals Visits to Auto Parts Shops Recommendations from Family and Friends Perceived Reliability of Information Sources DIYers place significant trust in certain information sources. Visiting an auto repair shop tops the list, with 90% considering it “somewhat reliable” or “extremely reliable.” This is closely followed by visits to auto parts stores (89%) and consulting the owner’s manual (89%). DIY Auto Repair Trends by Vehicle Make The survey also highlighted trends in vehicle brands worked on by DIYers. American makes like Ford and Chevy are the top choices, followed by Asian brands like Toyota, Honda, and Nissan. Notably, DIYers are more likely to work on Volkswagens and Chryslers compared to DIFM consumers. Conclusion Understanding the motivations and behaviors of DIY auto enthusiasts provides valuable insights for businesses and service providers in the automotive industry. By recognizing the specific needs and preferences of this group, companies can better tailor their products and services to meet the demands of the ever-growing DIY community.
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